Why headless instead of a Shopify theme?

Themes are templates: every store ends up looking the same, and you're capped by what Liquid + the app marketplace can do. Headless replaces the storefront with a custom Next.js app while Shopify keeps owning products, orders, and checkout — so you get full design control without losing the admin you already know.

Will my SEO and rankings survive the migration?

Yes. We preserve URL structures, set up 301 redirects for anything that has to change, and ship a measurably faster site — which Google rewards. We've never seen a ranking drop post-migration when it's done correctly.

Can I still edit products in Shopify admin?

Absolutely. Shopify admin stays your source of truth — products, collections, customers, orders. The Tilde storefront just renders that data, faster and prettier. Your team's workflow doesn't change.

What about my existing Shopify apps?

We audit them in week 1. Most app functionality (reviews, upsells, loyalty) can be re-implemented natively or reached via their APIs. Some apps (like Klaviyo) integrate cleanly with the headless storefront. You'll save on app fees you no longer need.

How does attribution actually work on a headless setup?

This is where most agencies break it. We wire Meta Pixel + Conversions API, GA4 + Measurement Protocol, and Shopify's own analytics to converge on one server-side event stream — so the numbers match no matter who you ask. The optional dashboard add-on visualizes it all in one place.

How long does the full build take?

3–4 weeks for the headless rebuild. Add-ons (WhatsApp bot, attribution dashboard, custom emails) run in parallel and don't extend the core timeline. You get a daily preview URL from week 2 onward.

What's the cost vs Shopify Plus?

Shopify Plus starts at $2,300/mo (~₹1.9L/mo). The Tilde headless rebuild is ₹40,000 one-time, runs on your existing Shopify plan, and gives you more design control than Plus does. We're not anti-Plus — we just don't think most brands need it.

Do you offer ongoing maintenance?

30 days post-launch support is included. After that, monthly retainers start at ₹15,000/mo. Or take it in-house — the code is fully documented and the repo is yours.

Headless Shopify, by Tilde

Your customers, and your data, are already telling you what's wrong.

Tilde rebuilds your Shopify store as a headless Next.js storefront. Same backend, on-brand front, attribution that actually adds up.

Book a discovery call See the difference↓

Voice notes from the field

The chats that should never have happened.

What customers DM your store — and what your team Slacks each other at 11pm — when the storefront isn't pulling its weight.

hi! your site has been loading for 90 seconds 😅12:14

is this normal?12:14

let me check —12:18

nvm, ordered from someone else12:24

tried checking out 3 times today

address page keeps refreshing

I really wanted the serum 😔

product page is broken on iPhone 15

size dropdown won't open

try desktop?

I'm at a wedding lol

your homepage says free shipping

checkout added ₹200

left a review

saw your reel

clicked the link

9 seconds to load on 4G

byeeeeee 👋

ran the funnel for last week

62% drop at checkout

wait what21:13

checkout's on a different domain21:13

pixel half-fires too21:14

the hover state on your store

it just… changes opacity

this is 2014

Meta says we made ₹12L this week

Shopify says ₹6L

GA4 says ₹8L

so… which one do I trust?

exactly the problem

Real messages, real frustration — composited from brands we've actually rebuilt for.

The before & after

Same Shopify backend.
A different universe up front.

Default ShopifyTilde build

SÉRA

New collection

Welcome to SÉRA!

Shop our newest arrivals. Free shipping over ₹2,000.

Ritual
becomes
skin

All products

Where every drop becomes a quiet ritual

The collection

4 pieces · Edition I

No.1 Hydrating Serum

Hyaluronic + squalane

₹1,890

02New

Barrier Balm

Ceramide-rich

₹2,340

Quiet Cleanser

Sulphate-free gel

₹990

Daylight SPF 40

Invisible mineral

₹1,650

The ritual

Morning + night

Quiet Cleanser

Cool water, two pumps. No squeak, no strip.

No.1 Hydrating Serum

Press three drops into still-damp skin. Wait.

Barrier Balm

A pea of balm, sealing only where it pulls.

Lookbook

Studied · 3 frames

A note

“We built SÉRA the way we wanted to use it — typography that breathes, ritual-led pages, not catalog. Slow on purpose.”

Founder · SÉRA

Scroll to compare ↓

The before & after

Same Shopify backend.
A different universe up front.

Your Shopify template looks like this.

Generic theme. Generic brand.

A storefront that feels like the brand.

Same store. Built better.

SÉRA×

shopify admin

🔒https://sera.in

SÉRA

New collection

Welcome to SÉRA!

Shop our newest arrivals. Free shipping over ₹2,000.

Ritual
becomes
skin

All products

Where every drop becomes a quiet ritual

The collection

4 pieces · Edition I

No.1 Hydrating Serum

Hyaluronic + squalane

₹1,890

02New

Barrier Balm

Ceramide-rich

₹2,340

Quiet Cleanser

Sulphate-free gel

₹990

Daylight SPF 40

Invisible mineral

₹1,650

The ritual

Morning + night

Quiet Cleanser

Cool water, two pumps. No squeak, no strip.

No.1 Hydrating Serum

Press three drops into still-damp skin. Wait.

Barrier Balm

A pea of balm, sealing only where it pulls.

Lookbook

Studied · 3 frames

A note

“We built SÉRA the way we wanted to use it — typography that breathes, ritual-led pages, not catalog. Slow on purpose.”

Founder · SÉRA

Connect everything

Plug into everything you already pay for.

Attribution, analytics, payments, email, support — wired server-side so the numbers finally match the platforms that own the spend.

Meta Pixel + CAPI

Attribution

GA4 + Measurement

Analytics

MS Clarity

Analytics

Razorpay

Payments

Stripe (Global)

Payments

Klaviyo

WhatsApp Business

Support

Telegram Bot

Support

Scroll

8 integrations

+ custom integrations on request. yes, even that obscure one.

Connect everything

Plug into everything you already pay for.

Attribution, analytics, payments, email, support — wired server-side so the numbers match.

Meta Pixel + CAPI

Attribution

GA4 + Measurement

Analytics

MS Clarity

Analytics

Razorpay

Payments

Stripe (Global)

Payments

Klaviyo

WhatsApp Business

Support

Telegram Bot

Support

Scroll

+ custom integrations on request.

Conversations that close

Meet customers on WhatsApp. And Telegram.

Browse the catalog, place an order, get support, track delivery — the whole journey lives inside one chat. Built on the official Business APIs, no flaky third-party bots.

01/ 04

View catalog

Customers browse your range without ever opening a tab.

Scroll to step through ↓

9:41•••⌬▮▮▯

‹PS

Plain Skin

business · online

⋯

hi! something for dry winter skin?10:02

Three would help. Tap any to see ingredients.10:02

Barrier Cream looks good10:03

Comes in 30 ml and 60 ml. Which one?10:03

＋

Message…

⋯

‹ InboxOrder #1042⋯

From: noreply@sera.in

To: priya@gmail.com

Thank you for your order!

June 18, 2024 · 10:42 AM

SÉRA

ORDER #1042

We'll send you a shipping confirmation email when your order ships.

Order summary

No.1 Hydrating Serum × 1	₹1,890
Daylight SPF 40 × 1	₹1,650
Shipping	Free
Total	₹3,540

If you have any questions, reply to this email or contact us at support@sera.in.

‹ InboxYour ritual is on its way⋯

From: hello@sera.in

To: Priya

SÉRA

Your ritual
is on its way

Hi Priya — your serum and SPF leave our Bangalore studio tomorrow morning. Tracking lands in your WhatsApp the moment it ships.

No.1 Hydrating Serum

30ml · Morning + night

₹1,890 · paid via Razorpay UPI

Order · #SR-1042

No.1 Hydrating Serum₹1,890

Daylight SPF 40₹1,650

Total₹3,540

While you wait

A three-minute read on layering serum under SPF — written by our formulator, not a stock blog.

With care — the SÉRA studio · Bangalore

The receipt is a brand moment

Your post-purchase moment shouldn't look like 2012.

Order confirmations, shipping pings, return labels — every automated email matches the storefront they bought from. Designed in Figma, built in React Email, deployed to your Shopify backend.

Default ShopifyTilde custom

Scroll to swap ↓

The attribution problem

Headless attribution is broken everywhere.

Pixels lose 40% of events. GA4 only sees what consents. Shopify counts a different way again. You stop trusting any of them — and start guessing.

Three platforms. Three different stories.

Mclaiming revenue

₹0L

Meta Ads

+47% of total sales

Gtracked revenue

₹0L

GA4

31% of total sales

Sactual revenue

₹0L

Shopify

100% of orders

Combined claimed

₹26L

Actual revenue

₹6L

Double-counted

₹20L

Same week. Three sources. Zero agreement.

One source of truth

So we built one dashboard that agrees with itself.

Tilde/Attribution

Search reports…⌘K

Last 7 days

Live · synced 2s ago

All channels

Revenue

₹0

▲+22.4% vs last 7d

Blended ROAS

0×

▲+0.8× vs last 7d

Orders

AOV ₹1,270

ROAS by channel

7d avg

The build is fixed. The extras are à la carte.

Tilde · headless package

Headless Shopify rebuild

The full build, end to end, in 3-4 weeks.

What's included

9 items

Custom Next.js storefront on Shopify backend
Mobile-first responsive design
Shopify or Razorpay checkout, switchable
Meta Pixel + GA4 + Clarity wired correctly
Hosted on Vercel · Lighthouse 95+
Your Shopify backend stays — no data migration needed
301 redirects for SEO continuity
Full code handover · GitHub repo you own
1 week post-launch support

See full breakdown

Quote · TLD-0042PDF ↗

Project total

₹0

fixed · one-time · excl. taxes

Build · 3-4 weeksincluded

Migration · backend staysincluded

Handover · code + docsincluded

Book a discovery call

Hosting · domain · third-party billed at cost

Optional add-ons

Built in parallel, doesn't extend the timeline

Email marketing flows

Welcome, abandoned-cart, post-purchase and win-back sequences that bring shoppers back.

+ ₹20,000

WhatsApp + Telegram bot

Cart recovery, order updates, support routing, all on the channel your customers already use.

+ ₹25,000

Attribution dashboard

One source of truth across Meta, GA4, and Shopify. ROAS that finally adds up.

+ ₹35,000

Custom transactional emails

Replace the default Shopify confirmations with on-brand templates customers screenshot.

+ ₹15,000

Subscriptions / recurring billing

Turn one-off buyers into recurring revenue with subscribe-and-save and a self-serve customer portal.

+ ₹25,000

Extended support (30 days)

Push the included 1-week warranty out to a full 30 days of bug fixes and on-call support.

+ ₹12,500

Headless Shopify from scratch

No existing store? We stand up a brand-new Shopify backend alongside the storefront.

from ₹75,000

Maintenance retainer

Bug fixes, small features, on-call support after the 1-week warranty ends.

from ₹15,000/mo

View add-ons & full breakdown

8 optional modules

FAQ

Questions, answered.

3–4 week build · ₹40,000 fixed

Ship the store your brand actually deserves.

30-minute discovery call. We tell you honestly whether headless is right for you. No deck, no sales pitch.

Audit your current Shopify setup
Walk through real headless examples
Decide if we're a fit — no obligation

Or email hello@tilde.build — we read everything.

Your customers, and your data, are already telling you what's wrong.

The chats that should never have happened.

Same Shopify backend.A different universe up front.

Welcome to SÉRA!

Ritualbecomesskin

Same Shopify backend.A different universe up front.

Welcome to SÉRA!

Ritualbecomesskin

Plug into everything you already pay for.

Plug into everything you already pay for.

Meet customers on WhatsApp. And Telegram.

Your ritualis on its way

Your post-purchase moment shouldn't look like 2012.

Headless attribution is broken everywhere.

So we built one dashboard that agrees with itself.

The build is fixed. The extras are à la carte.

Headless Shopify rebuild

Questions, answered.

Why headless instead of a Shopify theme?

Will my SEO and rankings survive the migration?

Can I still edit products in Shopify admin?

What about my existing Shopify apps?

How does attribution actually work on a headless setup?

How long does the full build take?

What's the cost vs Shopify Plus?

Do you offer ongoing maintenance?

Ship the store your brand actually deserves.

Same Shopify backend.
A different universe up front.

Ritual
becomes
skin

Same Shopify backend.
A different universe up front.

Ritual
becomes
skin

Your ritual
is on its way